Democratising running, as it should be!
Our journey began in 2018 for two reasons. First, we are passionate runners who absolutely adore this sport. Second, we were frustrated by the excessively high prices of basic running products.
We embarked on a mission to make this sport more affordable while maintaining high quality and performance. Additionally, we aimed to inject some vibrant color into the world of drab activewears
How are we making it affordable?
We believe it's your right to know how much your clothes cost to make. On average, premium brands price their products 6 to 8 times the production cost, while mass-market brands go up to 4 to 5 times, and this is where the bulk of the money stays!
We want to change this, so we have decided that in 42KM, all our products will be priced just 2-3 times the production cost, based on the likelihood of that garment selling well. How are we able to do this? It's simply by taking a stance of not seeking excessive profits while running the business frugally and consciously.